"Rider" - An e-Scooter rental app
Designing a brand new digital product that serve as a rental platform for E-scooters.
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Mobile
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UX research
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UX design
Project overview
About
This was initially a final project for a UX course in my college degree.
I decided to improve some of the subject matter with better designs after I improved my design skills.
This was the first project in which I worked as a part of a team to build and design a digital product.
The problem
Our team was requested to build a novel mobile app, that will provide a platform for E-Scooter rental.
My Role
UX designer
Timeline
5 weeks
Tools used
Discovery
Market research
We began our project with a market research. We focused on identifying market conventions through competitors analysis in order to identify potential designing opportunities.
In addition to that, we wanted to preserve the conventional model pre-existing E-scooter rental apps to "keep in line" with certain mental models regarding the use of those pre-existing apps.
Competitors
Market conventions
User research
We conducted an "Explanatory" user research using mainly user interviews. We tried to make sure that we cover the full spectrum of users in our interviews to get the full picture on market state, and to make sure that we reveal key pain points and problems that need addressing.
In our interviews, we used a technique called "The critical incident" that was comprised by the NN group.
This technique relies on the fact that as humans, we usually remember the extreme cases, for better or worse, rather than the mundane. with this technique, we tried to ask questions that bring those aforementioned use cases, so we can observe the most crucial points.
We surveyed 62 people who reported to be actively using various E-Scooter rental apps regularly. In addition to that, we conducted 4 interviews with different users.
62%
of users reported that they will like to see live updates from other users about road conditions
70%
of users reported that they aren't estimating correctly the cost of thier trip
52%
of users reported they will like to use a more communal app.
78%
of users reported to use a navigation application for the lack of a navigation feature within the soocter app
Key points from the interviews
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Users would like to get updates, from other users, on the physical condition of the E-scooter they're about to rent out.
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Users would like to get In-App navigation instead of using another navigation app, while riding
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Users would like to get a fixed price offers similar to some taxi rental services.
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some users find the municipal regulation to be too strict on E-scooter users.
Define
Problem statement
What's happening?
Some people depends on a public transport system
When does it occur?
Throughout the day. From morning commuting to going out at night
Why does it happen?
Some cities do not have a quality public transport solution.
Where does the problem occur?
In any city that does not have a quality transport system.
Who suffers from the problem?
Anyone who depends heavily on public transport usage.
Users Personas
User Journey
KPI's
Main KPI's
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Creating a community around the product
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Streamlined user flow and user interface
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Integrating existing technologies into the product
Secondary KPI's
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User retention rates
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Rapid user growth rate
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Creating a brand identity around the communal aspect of the product
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Geographic expention
Design
Information architecture
User flow
The next user flow represents a use case in which the user chooses to unlock an E-scooter an start riding.
Delivery
Final design
Some time has passed since i visited this design, as it was my first college project that i took some time ago. Now that that iv'e matured my UX skills, i chose to re-visit the design and improve it.
The communal aspect
Our initial research findings showed that users wanted more "live" updates while on their scooter trip. We used a model that resembles the one on "Waze" that allows users to update other users on road condition ETC.
I build the design based on "Cards" that'll show the user the latest and most relevant updates in hos area.
Live navigation feature
I wanted to bring live navigation into the design, as it was a main pain point in our research. In the design i based on existing navigation design, like those on google maps and "Waze". The design is streamlined and very lean, that's in order to prevent sensory overload that might distract the user from the ride.
Fixed pricing
I wanted to implement a fixed pricing system, which already exists in some digital products, especially in the taxi rental market.
The main value of "Rider" is to bring some communal aspects into the E-sctooer game.
By implementing the fixed price system, we make more transparency with our users, and by that might increase retention rates and overall make the experience better.